Keyword index
Internet
| 3 | THE ROLE OF ICT AND THE INTERNET IN THE DEVELOPMENT OF FRANCHISE SYSTEMS ... | 409-435 |
| 2 | BASICS OF ENTERPRISE ELECTRONIC BUSINESS STRATEGY FORMULATION ... | 11-20 |
| 4 | VIRAL MARKETING AS A SPECIFIC FORM OF INTERNET-BASED MARKETING OF PRODUCTS AND SERVICES ... | 41-49 |
| 7 | THE STRUCTURE OF THE DISTRIBUTED MULTILAYER DATABASES ... | 113-126 |
| 7 | ON-LINE PROMOTIONAL TECHNIQUES AS FACTOR OF ENCHANTMENT OF WEBSITE PROMOTION POSSIBILITIES ... | 421-435 |